Overview
Sarnia Ultimate Club is a community ultimate frisbee club in Sarnia, Ontario. In 2026 I designed its complete visual identity: logo, colour and typography systems, and a 21-page brand guidelines document the club uses to keep every application consistent, from jerseys to social media.
CLIENT
Sarnia Ultimate Club
INDUSTRY
Sports / Community Organization
YEAR
2026
Highlights
Logo system built on the Blue Water Bridge: sunrise, water and a flying disc in one mark, with approved colour, black and white versions.
Colour and type system: Navy #012340 as the base, with Boldonse for display and Poppins for text.
21-page brand guidelines: clear space, minimum sizes (64 px digital, 20 mm print), colour, typography and applications.
Applications designed with the system: team jerseys, social media templates and merchandise.
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The club needed one identity that its players would recognize as theirs and that volunteers could apply without a designer on hand. The concept comes from the Blue Water Bridge, the landmark that connects Sarnia to the United States: connection, movement and regional pride, in a mark a disc can live inside.
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My role: identity design and brand guidelines, start to finish, as a direct commission from the club. The work started from the bridge as a regional symbol, explored how a disc reads inside that geometry, and ended in a guidelines document detailed enough for the club to produce its own materials.
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The club adopted the identity and uses it today across its materials. The result I can point to is a working system, not a single logo: one mark, clear rules, and applications the club produces on its own without coming back to me for every piece.
