Overview
London Ultimate Club wanted a visual identity that reflected the city it represents—Ontario’s “Forest City.” We delivered a full rebrand anchored in local meaning, supported their event design for London Calling, produced jerseys through our partner Siete Co., and rebuilt their website to align with the new look.
CLIENT
London Ultimate Club / Code Of Arms
INDUSTRY
Sports / Community Organization
YEAR
2024
Highlights
New logo and identity inspired by London’s forest story
“London Calling” event branding system
Custom youth league jerseys produced with Siete Co.
Updated website visuals via Code of Arms
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Create a confident visual identity with local meaning
Equip the club with flexible assets for leagues and events
Align digital presence with the new brand system
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Brand direction + visual identity
Uniform concepts + youth jersey graphics
Event collateral for London Calling
Website art direction + UI alignment
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A recognizable local brand with a sense of place and confidence.
Youth league jerseys are actively seen in the community.
A cohesive presence across event banners, uniforms, apps, and the club website.
JUST TO BE SURE: