Overview
A compact logofolio showcasing logo and wordmark work for different clients and industries. From playful food brands to sports teams and more formal services, each mark was built to be clear, versatile, and usable across print, digital, and merch.
CLIENT
Multiple clients — Logofolio Vol. 01
INDUSTRY
Various / Branding & Logo Design
YEAR
2018–2025
Highlights
Range of styles: playful, sporty, minimal and corporate
Vector-first logos designed for print and digital
Strong focus on legibility, even at small sizes
Color systems that still work in one-color applications
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Explore different visual voices while keeping clarity and usability first
Create logos that can live on screens, jerseys, packaging and signage
Build foundations that future brand systems can grow from
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37.746 41.566 35.016 C 44.074 33.598 46.131 31.631 47.705 29.131 C 49.361 26.426 50.197 23.41 50.197 20.18 C 50.197 17.844 49.738 15.615 48.844 13.623 Z M 12.123 38.066 C 12.123 38.066 12.107 38.041 12.098 38.025 C 11.557 37.057 11.213 36.049 11.033 34.992 C 11.189 35.164 11.328 35.344 11.484 35.508 C 11.623 35.639 11.77 35.754 11.918 35.885 C 12.049 36.033 12.172 36.189 12.303 36.328 C 12.443 36.459 12.59 36.574 12.738 36.705 C 12.869 36.852 12.992 37.008 13.123 37.148 C 13.262 37.279 13.41 37.393 13.557 37.525 C 13.689 37.672 13.811 37.828 13.943 37.967 C 14.082 38.098 14.23 38.213 14.377 38.344 C 14.508 38.492 14.631 38.648 14.762 38.787 C 14.91 38.926 15.066 39.049 15.213 39.18 C 14.164 39 13.172 38.672 12.254 38.156 C 12.205 38.131 12.172 38.09 12.123 38.066 Z M 37.984 12.221 C 38.008 12.262 38.041 12.303 38.066 12.344 C 38.664 13.303 39.033 14.32 39.221 15.41 C 39.049 15.23 35.016 11.197 34.811 11 C 35.902 11.18 36.934 11.566 37.943 12.189 C 37.959 12.197 37.975 12.213 37.992 12.221 Z M 18.467 29.328 C 18.598 29.475 18.721 29.631 18.852 29.77 C 18.992 29.902 19.139 30.016 19.287 30.148 C 19.418 30.295 19.541 30.451 19.672 30.59 C 19.811 30.721 19.959 30.836 20.107 30.967 C 20.238 31.115 20.361 31.27 20.492 31.41 C 20.631 31.541 20.779 31.656 20.926 31.787 C 21.057 31.934 21.18 32.09 21.311 32.23 C 21.459 32.369 21.615 32.492 21.762 32.623 C 20.713 32.443 19.721 32.115 18.803 31.598 C 18.754 31.574 18.721 31.533 18.672 31.508 C 18.672 31.492 18.656 31.484 18.648 31.467 C 18.107 30.5 17.762 29.492 17.582 28.434 C 17.738 28.607 17.877 28.787 18.033 28.951 C 18.172 29.082 18.32 29.197 18.467 29.328 Z M 25.238 24.951 C 25.238 24.951 25.221 24.926 25.213 24.91 C 24.385 23.434 23.992 21.893 23.992 20.18 C 23.992 19.385 24.115 18.582 24.361 17.779 C 25.164 17.533 25.967 17.41 26.762 17.41 C 28.443 17.41 29.934 17.828 31.393 18.738 C 31.41 18.746 31.426 18.762 31.443 18.77 C 31.467 18.811 31.5 18.852 31.525 18.893 C 32.393 20.279 32.811 21.77 32.811 23.451 C 32.811 24.246 32.689 25.049 32.443 25.852 C 31.639 26.098 30.836 26.221 30.041 26.221 C 28.328 26.221 26.779 25.82 25.377 25.033 C 25.328 25.008 25.295 24.967 25.246 24.943 Z" fill="rgb(5, 5, 5)" height="50.19672131147542px" id="mpa7fmUWA" width="50.19672131147542px"/><path d="M 28.385 0 C 30.5 0 32.484 0.41 34.328 1.23 C 36.172 1.984 37.779 3.074 39.148 4.508 C 40.582 5.877 41.672 7.475 42.426 9.328 C 43.246 11.172 43.656 13.156 43.656 15.27 C 43.656 18.205 42.902 20.91 41.402 23.369 C 39.902 25.762 37.918 27.607 35.459 28.902 C 33.959 31.705 31.77 33.885 28.902 35.459 C 27.607 37.918 25.721 39.902 23.262 41.402 C 20.869 42.902 18.205 43.656 15.27 43.656 C 13.156 43.656 11.172 43.279 9.328 42.525 C 7.484 41.705 5.844 40.615 4.41 39.246 C 3.041 37.811 1.951 36.172 1.131 34.328 C 0.377 32.484 0 30.5 0 28.385 C 0 25.451 0.754 22.787 2.254 20.393 C 3.754 17.934 5.738 16.057 8.197 14.754 C 9.697 11.951 11.885 9.77 14.754 8.197 C 16.049 5.738 17.893 3.754 20.287 2.254 C 22.746 0.754 25.443 0 28.385 0 Z M 15.27 39.344 C 16.5 39.344 17.664 39.139 18.754 38.73 C 19.918 38.32 20.943 37.77 21.828 37.09 C 19.713 37.09 17.73 36.713 15.885 35.959 C 14.041 35.139 12.402 34.049 10.967 32.68 C 9.598 31.246 8.508 29.607 7.689 27.762 C 6.934 25.918 6.557 23.934 6.557 21.82 C 5.877 22.705 5.328 23.73 4.918 24.893 C 4.508 25.984 4.303 27.148 4.303 28.377 C 4.303 30.361 4.779 32.205 5.738 33.91 C 6.762 35.549 8.098 36.877 9.738 37.91 C 11.443 38.869 13.287 39.344 15.27 39.344 Z M 21.828 32.787 C 23.057 32.787 24.221 32.582 25.311 32.172 C 26.475 31.762 27.5 31.213 28.385 30.533 C 26.27 30.533 24.287 30.156 22.443 29.402 C 20.598 28.582 18.959 27.492 17.525 26.123 C 16.156 24.689 15.066 23.049 14.246 21.205 C 13.492 19.361 13.115 17.377 13.115 15.262 C 12.434 16.148 11.885 17.172 11.475 18.336 C 11.066 19.426 10.861 20.59 10.861 21.82 C 10.861 23.803 11.336 25.648 12.295 27.352 C 13.32 28.992 14.656 30.32 16.295 31.352 C 18 32.311 19.844 32.787 21.828 32.787 Z M 32.074 25.516 C 32.549 24.287 32.795 23.057 32.795 21.828 C 32.795 19.844 32.287 18.041 31.254 16.402 C 30.295 14.697 28.967 13.361 27.254 12.402 C 25.615 11.377 23.803 10.861 21.828 10.861 C 20.598 10.861 19.369 11.098 18.139 11.582 C 17.664 12.811 17.418 14.041 17.418 15.27 C 17.418 17.254 17.893 19.098 18.852 20.803 C 19.877 22.443 21.213 23.77 22.852 24.803 C 24.557 25.762 26.402 26.238 28.385 26.238 C 29.615 26.238 30.844 26 32.074 25.516 Z M 37.098 21.828 C 37.779 20.943 38.328 19.951 38.738 18.861 C 39.148 17.697 39.352 16.5 39.352 15.27 C 39.352 13.287 38.844 11.484 37.811 9.844 C 36.852 8.139 35.525 6.803 33.811 5.844 C 32.172 4.82 30.361 4.303 28.385 4.303 C 27.156 4.303 25.959 4.508 24.795 4.918 C 23.705 5.328 22.713 5.877 21.828 6.557 C 23.943 6.557 25.926 6.967 27.77 7.787 C 29.615 8.541 31.221 9.631 32.59 11.066 C 34.025 12.434 35.115 14.033 35.869 15.885 C 36.689 17.73 37.098 19.713 37.098 21.828 Z" fill="rgb(255, 255, 255)" height="43.65573770491803px" id="orDUEV6yb" transform="translate(1.639 1.639)" width="43.655737704918025px"/></g></g></svg>)
Concept development and sketch exploration
Custom lettering and icon design
Colour and composition decisions
Basic usage guidance for each logo (primary lockups, clear space, contrast)
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Logos deployed across hospitality, sports, e-commerce and services
Marks used on jerseys, social media, signage and printed materials
A small but diverse snapshot of how 727 approaches identity work for different types of clients
JUST TO BE SURE: